We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don’t have accurate, consistent information across the board, then you’re fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz’s […]
If you have a Google My Business account, the greatest force working against you may be Google itself. Here’s what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details on their Google listings are suddenly changed without their […]
How familiar with Google are you, actually? Not just the search engine—we’re talking specifically about Google’s policies as they pertain to your business. As a business owner, if you’re not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect Genius discovered two troublesome examples of what can happen when business […]
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to “keyword-stuff” your Google Maps listing. That is, instead of correctly listing your business as “Bob’s Services” in Google Places, you list it as “Bob’s Appliance HVAC Plumbing Heating Cooling and AC Services of […]