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Don't Be Afraid to Get Emotional in Local Search

Don't Be Afraid to Get Emotional in Local Search

At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is what powers every local search, and what ultimately […]