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Google Hawk Update

Could You Be Targeted Next by Google's Aggressive New Filter?

Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local search, Google launches a change that turns everything on its head. This time, it’s the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It’s crucial you understand the […]

phishing scams

How to Arm Yourself Against Dangerous Phishing Scams

Have you gotten this phone call? Caller: “Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google.” You: “Uh… That’s weird because I work with an online marketing company that manages my Google listing for me.” Caller: “Well, your […]

Google star rating

Keep a Close Eye on Your Google Star Rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business’s star rating. Of course, it’s still based on customer reviews, but it […]

Google My Business dashboard

Google My Business Updates You Need to Know About

If you’ve been frustrated with how difficult it is to monitor activity on your Google My Business account, you’ll be relieved to hear about some updates that just rolled out. Most notably, business owners are excited about an update that now pushes notifications to your dashboard. You can see in real time things like new […]

A Hands-Off Campaign Means Cookie-Cutter Advertising

You hire an online advertising company because you don’t want to do all the work yourself. We get it. But here’s the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can’t be completely hands off when it comes to your campaign. You […]

Has Google's Security Gone Too Far?

Surprise, surprise: Google is making life more difficult for local business owners and online advertisers. This time, the problems have to do with Google’s new security measures, which have become markedly stricter in the last year. While tightening security is a good idea in theory, it’s been extremely problematic in execution, as it has created quite […]

"Local Search Puzzle - Illustrated"

Take a Behind-the-Scenes Look at Prospect Genius

When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, “Wah wah-wah wah wah”? If you’re not someone who specializes in online advertising, it’s perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it’s important to know a little […]

Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015

Does it feel like we’re always trumpeting some game-changing update to the online advertising world? You’re not wrong. But that’s because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in consumer behavior has been the rapidly growing usage of mobile devices. […]