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A Hands-Off Campaign Means Cookie-Cutter Advertising

You hire an online advertising company because you don’t want to do all the work yourself. We get it. But here’s the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can’t be completely hands off when it comes to your campaign. You […]

Do You Have a Plan for Handling Missed Calls?

As a small business owner, you can’t possibly answer the phone every time it rings, especially if you’re on a much-deserved vacation from work. But that’s no excuse for missing all of those incoming leads. The number of sales you close is directly proportional to the number of calls you answer, but for those times when you […]