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DIY and PPC Don't Mix

As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That’s what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for […]

Keep Calm and Carry On: How to Respond to a Negative Review

Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like¬†Google+ Local, Yelp, Facebook,¬†Angie’s List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. […]