Beef Up Your Local SEO With an Offline Boost

We’re always harping on you about what you should be doing online to help your business’s search engine optimization efforts. But we sometimes forget to mention what you and your fellow business owners should be doing offline. You know—in the real world. Thankfully, seasoned SEO consultant Marcus Miller is on it. He wrote a wonderful article recently discussing how you can supplement […]

Weighing the Pros and Cons of SEO and PPC

In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven’t focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let’s rectify that right now. But first… Which Is Better: SEO or PPC? Many online […]

DIY and PPC Don't Mix

As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That’s what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for […]

For SEO Companies, Two’s a Crowd

At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]

A New Look for Your Site!

Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new LeadTrax™ site template, Bubbles. The new template is a great choice for: An exciting new layout Dynamic color choices A large header photo box, perfect for showing off your logo, company vehicle, and more A […]

Online Presence: Keep It Consistent

As most companies with an online presence already know, your Google+ Local listing is a vital part of your web advertising campaign. But, unfortunately, it’s one of the trickiest to handle. With Google’s quality guidelines undergoing constant revisions, your listing is at risk for receiving a violation—and all the negative consequences that go along with […]

Prospect Genius Reports Continuing Growth, Hiring

Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012. With new positions created in the sales, content management, and administrative […]

Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team

Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns. Starting in […]

Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"

Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed […]

Celebrate with Savings

Here at Prospect Genius, we’ve decided to celebrate the Fourth of July by offering you great savings! We believe that what makes America great is YOU. As a small business owner, you embody the strong work ethic and independent spirit that have run through the fiber of our country from the very beginning. That’s why […]