It’s genuinely depressing to think about the totality of words we’ve wasted whining about Google’s pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren’t the reality of digital marketing in 2020. Especially during a crippling pandemic. And we know this situation is just as depressing for […]
Google’s new slogan should be, “Helping Goliath pummel David.” If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here’s a quick recap: Google’s motivation will always be to maximize profits for themselves. This runs in […]
Now that summer is only a month away, let’s talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren’t planning ahead—which gives you an edge. This post will arm you with […]
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren’t telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google […]
It’s no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it’s a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business’s needs. This is where most […]
It’s that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it’s never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to […]
Do you have a plan yet for capitalizing on the holiday season? We know, we know: “It’s only October!” But we all know the holidays have a way of sneaking up on us before we’re ready. This year, why not plan ahead? That’s why we put together this quick guide to help you jump-start your […]
If you’re one of our clients, then you’ve heard us talk about the advantages of paid advertising. In fact, you’re almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two platforms, we rarely get into […]
Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don’t believe us? Keep reading. How Googling Yourself Tanks Your CTR Your cost per click is substantially related to your ad’s click through […]
Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign’s currently targeted location? No matter what’s driving you to consider expanding your reach or growing your audience, Facebook Ads are a great option. A budget-friendly alternative to Google AdWords and […]
What’s your goal for your small business’s online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This is especially true for your PPC […]
There’s an easy trick to boosting your dumpster company’s online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster service’s SEO campaign can help take it to the next level. SEO and PPC are distinct strategies that work in vastly different ways to promote your dumpster rental service online. Combining them after you’ve already established […]
It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]
If you’re handling your own PPC with AdWords or Bing Ads, hats off to you! It’s not an easy undertaking. However, it’s certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. […]
Remember a few weeks ago when we reported on Google’s new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads. Right now, Bing’s Expanded Text Ads are only available as a pilot test for advertisers. However, you can assume Bing will follow Google’s […]
“Where’s my money going, exactly?” If you’re paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don’t offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without […]
Are you planning on switching up your online advertising? Nervous about making the transition? Whether you’re switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you’ll be able to confidently change directions and put your small business […]
Are your PPC ads making users think too much? In a recent article for Search Engine Land titled, “PPC Ads Not Performing? Reduce Cognitive Load,” Andrew Goodman describes what user-experience experts say is an often overlooked performance factor for PPC. In a nutshell, cognitive load refers to the “amount of mental processing power” required to use […]
Summer is a time for family vacations, relaxing afternoons at the beach, and fun adventures with the kids. And when you own a business and make your own schedule, it’s easy to take as much time off as you want and enjoy every last ray of sunshine. However, if you plan to slow down during the […]
By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of significance behind it. However, according to a recent article on Search Engine Land, there’s still a lot about SEO that business owners don’t know. In his article, “4 Things Most Leaders Don’t Understand About SEO,” […]
Look. Online advertising isn’t easy. Not only is it time consuming—it’s downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be […]
Thinking about expanding your Prospect Genius campaign in 2015? It’s not uncommon for clients to want to take their campaigns to the next level after being with us for a certain amount of time and achieving a certain level of success. You want to see how far you can take your online advertising campaign, and […]
Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You’re not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic schedule, you […]
Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often found himself cutting […]
Around this time every year, we hear from a lot of clients asking us how they can add more oomph to their campaigns. They want to start off the next year strong. This year, of course, has been no different. We’ve already had several proactive business owners ask us what they can do to put themselves […]
Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it’s due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online advertising, so we’ve […]
Last month, we reviewed the differences between various online advertising programs and showed you how to choose which one best fits your company’s marketing needs. Now that you’ve selected the right online advertising approach for your company, we want to show you how to find the new online advertiser that will bring you the best […]
You’re a savvy business owner, and you know that becoming more visible on the Internet is vital to your company’s success. But the number of online advertising buzzwords is completely overwhelming. You’re supremely skilled in your own trade, but how are you supposed to figure out the best strategy for online advertising when your Internet […]
We have a lot of clients who like to periodically search for their business on Google. Understandably, they’re curious as to how their campaign is performing and, if they’re pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here’s the thing: Frequently googling your company can actually […]
Why the Boost Package? At Prospect Genius, we like to do things the right way. We like to give clients the results they deserve, but we also believe in playing by the rules and earning results that will actually last. In the past, this meant our clients would have to wait three months or longer […]