Blog

How Having a Large Number of Customer Reviews Can Save Your Business

At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]

Weighing the Pros and Cons of SEO and PPC

In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven’t focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let’s rectify that right now. But first… Which Is Better: SEO or PPC? Many online […]

Take Full Advantage of What Prospect Genius Has to Offer

You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing everything you can to optimize your campaign’s success? Work gets busy, and it’s easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you’ll […]

DIY and PPC Don't Mix

As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That’s what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for […]

Make Your Presence Known: Get More Customer Reviews Online

Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]

Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study

Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today’s followup post, we’ll detail how, like many businesses, Prospect Genius was hit by Yelp’s well meant but poorly executed practices. It was an unfortunate experience, to say […]

Local University: Prospect Genius's Higher Education

At Prospect Genius, many of our clients are family-owned, brick-and-mortar businesses. They are extremely talented and knowledgeable in their respective trades and industries, but since they don’t specialize in online marketing, they aren’t always familiar with best practices and sound SEO strategies. Instead, it’s our job to stay abreast of all the latest developments in […]

The Prospect Genius Portal App: A New Way to Track Lead Generation

We’re always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we’ve been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we’re happy to announce that the Prospect Genius Portal app is […]

Business 101: How to Close More Sales

Often times, businesses get plenty of phone calls and inquiries about their services, but end up having trouble closing the sale. If you’re in this position, don’t worry; you’re not alone! Sealing the deal is a common problem for all kinds of business owners. For some strategies on how to close more sales, we went […]

A New Look for Your Site!

Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new LeadTrax™ site template, Bubbles. The new template is a great choice for: An exciting new layout Dynamic color choices A large header photo box, perfect for showing off your logo, company vehicle, and more A […]

Online Presence: Keep It Consistent

As most companies with an online presence already know, your Google+ Local listing is a vital part of your web advertising campaign. But, unfortunately, it’s one of the trickiest to handle. With Google’s quality guidelines undergoing constant revisions, your listing is at risk for receiving a violation—and all the negative consequences that go along with […]

Prospect Genius Reports Continuing Growth, Hiring

Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012. With new positions created in the sales, content management, and administrative […]

Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team

Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns. Starting in […]

Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"

Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed […]