Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it’s due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online advertising, so we’ve […]
Do you remember having to pass along your Google log-in information when you first signed up with us? That’s because, due to one of Google’s flawed policies, we needed it in order to access your business’s listings and data. It was a flawed policy because it forced you to consolidate all of your Google applications under […]
Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you’re well aware of this. You’ve probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google Places for Business, and even standard Google search […]
At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]
Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of advertising is going to turn your […]
In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven’t focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let’s rectify that right now. But first… Which Is Better: SEO or PPC? Many online […]
Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don’t want to advertise a brand that they can’t vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google’s search results pages. To […]
You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing everything you can to optimize your campaign’s success? Work gets busy, and it’s easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you’ll […]
As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That’s what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for […]
Capitalize on Winter’s Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and are able to plan in […]
Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they’ll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup […]
Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]
Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today’s followup post, we’ll detail how, like many businesses, Prospect Genius was hit by Yelp’s well meant but poorly executed practices. It was an unfortunate experience, to say […]
At Prospect Genius, many of our clients are family-owned, brick-and-mortar businesses. They are extremely talented and knowledgeable in their respective trades and industries, but since they don’t specialize in online marketing, they aren’t always familiar with best practices and sound SEO strategies. Instead, it’s our job to stay abreast of all the latest developments in […]
Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp’s official website states that their primary purpose is “to connect people with great local businesses.” What they don’t tell you is that a large number of these upstanding local businesses are feeling the squeeze of […]
We’re always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we’ve been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we’re happy to announce that the Prospect Genius Portal app is […]
As a business owner, it’s always a good idea to evaluate how things are going in order to make the necessary changes. After all, genuine improvement can only be achieved once you’ve honestly reflected on your strengths and weaknesses. If you’re serious about making 2013 your company’s best year yet, then thoroughly assessing the successes […]
Often times, businesses get plenty of phone calls and inquiries about their services, but end up having trouble closing the sale. If you’re in this position, don’t worry; you’re not alone! Sealing the deal is a common problem for all kinds of business owners. For some strategies on how to close more sales, we went […]
Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new LeadTrax™ site template, Bubbles. The new template is a great choice for: An exciting new layout Dynamic color choices A large header photo box, perfect for showing off your logo, company vehicle, and more A […]
Here at PG, our clients often ask us how they can help make their online advertising campaigns more successful, without spending any more money. It may sound like an impossible request, but there’s actually a quick and easy solution to boost your online advertising for free: blog! At PG, we offer all of our clients […]
In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls by Hour of Day Call Length by Hour These reports provide our clients with valuable information regarding their busiest days in terms of phone traffic, helping them to make informed business decisions to promote the […]
At Prospect Genius, we’ve created a handful of tools that allow us to analyze the performance of our clients’ lead generation campaigns. One of the primary tracking tools used to indicate a campaign’s efficacy is the call report, which provides us with statistics about when and how the customers of our clients are searching for […]
If you have a Google+ Local listing, chances are Google is going to call your business—or they already have. That’s because when Google isn’t able to verify information about your business with their own resources, they pick up the phone to confirm that info with the owner. In particular, specific things, such as alterations or […]
As most companies with an online presence already know, your Google+ Local listing is a vital part of your web advertising campaign. But, unfortunately, it’s one of the trickiest to handle. With Google’s quality guidelines undergoing constant revisions, your listing is at risk for receiving a violation—and all the negative consequences that go along with […]
Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012. With new positions created in the sales, content management, and administrative […]
As the latest hire in their continuing expansion, Prospect Genius has recently brought in Mike Coleman for the newly created role of sales manager. With the late-June addition of this position, Prospect Genius has now doubled the size of their sales staff since the beginning of 2012. Alex Pelli, president of Prospect Genius, explains, “As […]
From new coupons and promotions to staff expansions to equipment upgrades, the things that happen behind the scenes of your business don’t always feel fresh or exciting. However, did you know that these seemingly small events are actually perfect opportunities to get the word out about your company? Our clients have found tons of success […]
Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns. Starting in […]
Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed […]
Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for […]