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Holiday budget for online marketing

How to Keep the Holidays From Ruining Your Online Marketing

It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]

custom domain for small business

Why All the Smartest Small Businesses Have a Custom Domain

Here’s a word of advice you may not hear from other marketing teams: Own a custom domain for your small business.  We’ve seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact […]

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

For Businesses, Facebook Is Now Pay to Play

If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]

Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses

Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You’re not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its purpose—”To connect people with great local […]

HomeAdvisor: Helping Large Companies Crush Small Ones

Are you using HomeAdvisor to locally market your appliance repair company? You’re joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You’ve probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we’re here to confirm your suspicions. HomeAdvisor is bad for small […]

For SEO Companies, Two’s a Crowd

At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]

Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study

Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today’s followup post, we’ll detail how, like many businesses, Prospect Genius was hit by Yelp’s well meant but poorly executed practices. It was an unfortunate experience, to say […]

Are You Spending Too Much Time Keeping Track of Your Online Presence?

If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you’re probably starting to realize, trying to keep your online advertising efforts on track is practically […]