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Why Social Media for Small Businesses Is Essential

For businesses large and small, social media isn’t optional anymore. It’s essential. Does your business have a social media presence? If not, then you’re missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make […]

Common Social Media Pitfalls to Be Aware Of

Today, in 2016, the importance of social media for local businesses has been well established. We all know it’s a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they’ll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: “Everyone […]

For Businesses, Facebook Is Now Pay to Play

If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]

Facebook Is the New Google

Facebook isn’t just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so […]

"Local Search Puzzle" Pieced Together in One Simple Image

Having trouble understanding exactly what goes into your site’s local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the “puzzle” of local search. As the image shows, the four main […]