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Why Social Media for Small Businesses Is Essential

For businesses large and small, social media isn’t optional anymore. It’s essential. Does your business have a social media presence? If not, then you’re missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make […]

Common Social Media Pitfalls to Be Aware Of

Today, in 2016, the importance of social media for local businesses has been well established. We all know it’s a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they’ll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: “Everyone […]

"Local Search Puzzle - Illustrated"

Take a Behind-the-Scenes Look at Prospect Genius

When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, “Wah wah-wah wah wah”? If you’re not someone who specializes in online advertising, it’s perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it’s important to know a little […]

Google Now Displays Tweets in Search Results

Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a “new and more graphical way” on mobile search results. Desktop searches have not […]