Blog

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

Have You Been Duped by Yext's PowerListings Scan?

Has Yext recently told you there’s incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren’t listed on certain sites. These reports contain the alleged “results” of a scan of your business’s directory listings. They are completely inaccurate. Their sole function, at best, is to […]

What You Don't Know About Directory Listings Can Hurt You

How much do you know about your small business’s directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don’t stay on top of them, your directory listings could wind up being populated with incorrect information about your company. […]

No, Fake Reviews Are Not Harmless

You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you’ve heard has probably come straight from us. After all, we’re always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing […]

Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses

Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You’re not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its purpose—”To connect people with great local […]

Make Your Presence Known: Get More Customer Reviews Online

Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]

Keep Calm and Carry On: How to Respond to a Negative Review

Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie’s List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. […]